The Four Moments of Corporate Innovation

Image copyright — Neocha — Culture & Creativity
Image copyright — Gregology

The goal became to maintain the position through constantly innovating in their niche, as well as extending their activity to other connected branches of industry.

It didn’t take long to understand that innovation cannot be a quest for the existent set-up of the functioning of a company and that a special department or a collaboration with a start-up that offers this service, is needed.

The four key moments of any creative process

Corporate innovation, like any corporate job, has its side of a boring technicality that, nonetheless, you have to keep under a leash such as not to kill the creative enthusiasm.

What you fancied to be an outrageously fun job description, is, in fact, a task that comes with a lot of responsibility, a process of trial and error, and ultimately a great amount of analysis.

Being part of this process for long, we’ve spotted four relevant moments that any creative process has to go through, and these are fundamental to the accomplishment of the overall project.

The DULL moments..

What could be dull in a process that seems so entertaining?

When we’re talking about corporate innovation projects ‘good enough’ is what will maintain the company’s presence in the market, whereof ‘great’ will ensure a competitive advantage as it will predict a future trend.

Any creative process is an emotional activity because you get attached to the idea you produce, and it becomes difficult to be flexible when you confront it with the analysis results.

As of this reason, the challenging process of iteration marking the work from good to great is mandatory, for without it the idea will not be an innovation, but nothing more than a suitable solution.

The magnitude of perseverance during this phase of creation has a significant role in the success of your product.

The DIRTY moments..

The work of the innovator is not an elegant or fancy director’s job who points his finger and gives instructions to his subordinates from the top of his majestic throne.

But if we look at the birth of our universe we understand the meaning and importance of the primordial chaos out of which stars and planets, and ultimately, life, were born. The primordial chaos is the ocean of infinite potentiality out of which things pop up in existence.

The same dynamic defines any process of creation, in which the un-manifested potential lies dormant along with all possible versions of the particular idea and becomes manifested in the right moment when it finds the perfect form to embody.

The DEXTEROUS moments..

Dexterity is an ability that we all have to develop nowadays to manage the challenges of our escalating lives or better said, to find the balance between the dirty work and the structures we need to create.

Image courtesy — Thesaurus.Plus

The DEAR moments..

The spark of genius that powers an idea to life is just the start of an entire process.

Closing thoughts..

Creativity isn’t about a new age, hipster, or beatnik look or lifestyle; you don't have to don a new personality or even learn a fine art to be creative.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Afzal Ibrahim

Afzal Ibrahim

Tech, Design, and Art — love’em all. Curator at