The Four Moments of Corporate Innovation

Image copyright — Neocha — Culture & Creativity
Image copyright — Gregology

The goal became to maintain the position through constantly innovating in their niche, as well as extending their activity to other connected branches of industry.

The four key moments of any creative process

What you fancied to be an outrageously fun job description, is, in fact, a task that comes with a lot of responsibility, a process of trial and error, and ultimately a great amount of analysis.

The DULL moments..

When we’re talking about corporate innovation projects ‘good enough’ is what will maintain the company’s presence in the market, whereof ‘great’ will ensure a competitive advantage as it will predict a future trend.

As of this reason, the challenging process of iteration marking the work from good to great is mandatory, for without it the idea will not be an innovation, but nothing more than a suitable solution.

The DIRTY moments..

But if we look at the birth of our universe we understand the meaning and importance of the primordial chaos out of which stars and planets, and ultimately, life, were born. The primordial chaos is the ocean of infinite potentiality out of which things pop up in existence.

The DEXTEROUS moments..

Image courtesy — Thesaurus.Plus

The DEAR moments..

Closing thoughts..




Tech, Design, and Art — love’em all. Curator at

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Think You Need a Technical Co-Founder?

Running a SaaS business is 4 times cheaper in India than in the US

3 Crucial Steps of Idea Validation

Meet the Life Coach, Trinayani Goswami


Fintechs go to war for tech talent — Fintech Review

How will web 3.0 startups be built?

Ask yourself these questions before you buy your next online program

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Afzal Ibrahim

Afzal Ibrahim

Tech, Design, and Art — love’em all. Curator at

More from Medium

EVOLve_07: Tom Ward [3/22/2022]


A step by step Fill in the Business Model Canvas (BMC) as Guide to Building Powerful and Impactful…

The Circle of Life